{"id":23773,"date":"2021-05-18T15:20:56","date_gmt":"2021-05-18T18:20:56","guid":{"rendered":"https:\/\/dev.softland.com.ar\/que-diferencia-un-erp-de-un-crm\/"},"modified":"2026-06-14T17:07:33","modified_gmt":"2026-06-14T20:07:33","slug":"que-diferencia-un-erp-de-un-crm","status":"publish","type":"post","link":"https:\/\/softland.com\/ar\/que-diferencia-un-erp-de-un-crm\/","title":{"rendered":"\u00bfQu\u00e9 diferencia un ERP de un CRM?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\"><strong>La principal diferencia entre ERP (Enterprise Resource Planning) y CRM (Customer Relationship Management)<\/strong> consiste en que un ERP permite gestionar, controlar y evaluar todas las \u00e1reas de forma modular, mientras que un CRM administra, recopila y centraliza en una \u00fanica base de datos, toda la informaci\u00f3n de las interacciones comerciales entre la organizaci\u00f3n y los clientes. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los grandes objetivos de las empresas es la implementaci\u00f3n de Sistemas de Gesti\u00f3n para adaptarse a la transformaci\u00f3n digital y as\u00ed incrementar la productividad y eficiencia en el mercado. En este contexto, la inc\u00f3gnita refiere a si es conveniente incorporar un software ERP o un CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos dos conceptos pueden convivir dentro de una empresa e involucrar distintos sectores que trabajan con cada uno de ellos.\u00a0<\/p>\n\n\n\n\u00bfEn qu\u00e9 se diferencian un ERP y un CRM?\n\n\n\n<p class=\"wp-block-paragraph\">En conclusi\u00f3n, la b\u00fasqueda de sacar el m\u00e1ximo provecho a los recursos de una organizaci\u00f3n depender\u00e1 de la elecci\u00f3n y el uso del sistema de software elegido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las compa\u00f1\u00edas deben apostar por la innovaci\u00f3n de procesos para lograr una mayor eficacia y competitividad, tomar mejores decisiones, ser m\u00e1s rentables y tener presencia en el mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Softland ofrece <a href=\"https:\/\/softland.com\/ar\/software-erp\/soluciones-por-tipo-de-producto\/?utm_source=Blog&amp;utm_medium=blog&amp;utm_campaign=diferencia+crm+erp\">distintas soluciones<\/a> integrales y \u00e1giles para adaptar el negocio seg\u00fan las necesidades a trav\u00e9s de un software ERP que permite mantener altos los niveles de competitividad del negocio.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fuente:<\/strong> Redacci\u00f3n Softland Argentina<\/p>\n\n\n\nM\u00e1s noticias\n\n\n","protected":false},"excerpt":{"rendered":"<p>Uno de los grandes objetivos de las empresas es la implementaci\u00f3n de Sistemas de Gesti\u00f3n para adaptarse a la transformaci\u00f3n digital y as\u00ed incrementar la productividad y eficiencia en el mercado. En este contexto, la inc\u00f3gnita refiere a si es conveniente incorporar un software ERP o un CRM. Un ERP permite gestionar, controlar&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,6,91],"tags":[156,77,94,79],"class_list":["post-23773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faq","category-noticias","category-software-de-gestion-erp","tag-diferencia-erp-de-crm","tag-erp","tag-sistema-de-gestion-erp","tag-software-de-gestion"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Un ERP gestiona procesos internos como finanzas y stock, mientras que un CRM administra clientes, ventas y relaciones comerciales.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"mvazquez@admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/softland.com\/ar\/que-diferencia-un-erp-de-un-crm\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Softland Argentina - Aceler\u00e1 el \u00e9xito de tu empresa con Softland\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u00bfQu\u00e9 diferencia un ERP de un CRM? 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